It's a classic game every year. The Oklahoma Sooners and Texas Longhorns battling it out at the State Fair of Texas. For the 109th game, it's getting a new name and brand.
The annual matchup will now be called the AT&T Red River Showdown, according to a press release. AT&T Inc., the University of Oklahoma and The University of Texas announced the updated name as part of a plan to refresh the series. It also includes a new logo and individual team marks.
The 109th AT&T Red River Showdown is scheduled for Oct. 11, 2014, at the State Fair of Texas in Dallas.
Just as fans are split evenly down the 50-yard-line, the logo is split between burnt orange and crimson.
"The Oklahoma-Texas game played annually at the Cotton Bowl is one of the grandest traditions in all of college football," said Joe Castiglione, University of Oklahoma Vice President for Intercollegiate Athletics Programs and Director of Athletics. "We will continue striving to make this contest a truly memorable experience for the student-athletes and fans of both the University of Oklahoma and The University of Texas amidst the unique and colorful atmosphere of the State Fair of Texas."
"As a University of Texas alumnus I have long enjoyed the Texas-Oklahoma series and the great tradition it represents for Texas and Oklahoma fans," said Steve Patterson, The University of Texas Men's Athletics Director. "We look forward to working with AT&T representatives and the University of Oklahoma to generate excitement for the new name and brand, and continuing our relationships with the State Fair of Texas."
"We're excited to continue connecting college football fans to this iconic game for years to come," said Mark Wright, Vice President of Media Services & Sponsorships, AT&T. "Texas and Oklahoma fans are passionate about their teams and this game in particular. We love being able to help fans enjoy the matchup as part of such a long-standing football tradition."
This is the first change since 2005, the 100th meeting, when the name was changed to Red River Rivalry. The classic meeting began in 1900 and has been played in Dallas since 1912 and the Cotton Bowl since 1929. Texas leads the series 60-43-5.