Sarah Palin will be host of a weekly outdoors-oriented program starting next year on The Sportsman Channel.
The network said Monday that Palin's program, "Amazing America," will debut in April and will celebrate the "red, wild and blue" lifestyle.
The hire is a bid by The Sportsman Channel to raise its profile. The network is in some 32 million homes, or less than one-third of American households with television, showcasing programs geared to fans of hunting, fishing and shooting.
Palin will be a teammate of rocker Ted Nugent, who has a hunting-oriented show on Sportsman.