Former civil rights activist says "pull up your pants" in billboard

Screengrab via CNN

(CNN) - A Tennessee businessman and former civil rights activist has a message for young African American men: pull up your pants.

Insurance agent Fred Davis shelled out $6,000 for this billboard. It says "Show your mind. Not your behind."

Davis believes men who sag their pants portray an image of crime and poor education.

"We didn't fight for thuggish mentality. We fought to create an opportunity for the generations that came behind us," Davis said. "If you want to be upwardly mobile, you can't present that image to people who are qualified to make a decision about you."

Davis is a civil rights activist who marched alongside Dr. Martin Luther King, Jr.

He says they fought for future generations to move up a little higher, not for "thuggish mentality."